Subsets secures $1.65M to build the leading AI retention platform

AI-driven retention experimentation  and automation for media subscriptions

AI-driven retention automation for subscription media

Improve retention and engagement with AI recommendations. Easily run experiments and A/B tests. See the impact on behavior, forecast revenue opportunities and seamlessly set up automations. Designed for commercial teams – no coding required.

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Subsets is purpose-built for commercial teams to increase retention without requiring engineers

Empowering commercial teams with AI-driven automation to streamline the entire retention workflow and turn successful experiments into scalable automations.

The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.

Andy Wilson

Head of Subscriber Retention @ Daily Mail

Modeled around your data and workflow

Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.

Improve retention and engagement with AI, experimentation and automation

Integrated with your subscription, product, and CRM data to deliver a complete view of your subscribers.

Predictive audiences

Use AI to predict your most important audiences within your subscription base.

Identify retention, engagement, and upsell opportunities at every stage of the subscription lifecycle, focusing on the areas that drive the greatest lifetime value.

Explainable AI

Leverage explainable AI to understand the behavioral drivers behind each audience across the subscription lifecycle.

Uncover key behaviors contributing to retention risks, providing the context needed to suggest experiments or treatments that influence retention and engagement.

Experiment across your tools and channels

Run experiments on predictive subscriber audiences directly through your existing channels and tools. Experiment with retention, engagement, and upsell strategies while tracking the impact in real-time, automatically within Subsets.

Automate results analysis across your key metrics

Automatically track and understand the impact of your experiments across key metrics like retention rate and lifetime value, as well as engagement metrics like sessions, pageviews, and articles read.

Follow key metrics in real-time

Track the metrics that matter most for your experiments, without needing engineering support.

Automatically analyze key metrics like retention rate and lifetime value in real-time, alongside engagement metrics such as sessions, pageviews, and articles read.

Detect statistical significance

Automatically calculate sample size and time left before results can be reviewed and analyzed.

‍Detect when experiments achieve statistical significance across your preferred metrics, and confidently turn successful results into automations.

Turn successful retention flows into automations

Subsets turns successful experiments into always-on automations, applying proven retention strategies to subscribers as they enter an audience.

Grow revenue from your existing subscribers

Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation

Request a demo

Run experiments and turn impactful retention flows  into automations using AI

Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.

Find the most important audiences with AI

Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.

Uncover contextual behavior

Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.
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Run sophisticated retention experiments

Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.

Automate successful experiments confidently

Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.

We have had a great experience working with Subsets to manage churn and retention in our subscription business. The platform helps us take a proactive approach, continuously introducing new initiatives to optimize our retention strategies.