Subsets secures $1.65M to build the leading AI retention platform

AI-driven retention experimentation 
and automation for subscription media

AI-driven retention automation for subscription media

Leverage AI to predict churn and uncover upsell opportunities. Easily run experiments and A/B tests. See the impact on retention and engagement, and seamlessly turn insights into automations. Designed for commercial teams – no coding required.

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Backed by

The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.

Andy Wilson
Head of Subscriber Retention @ Daily Mail

Modeled around your data and workflow

Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.

Grow revenue from your existing subscribers

Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation

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Run experiments and turn impactful retention flows 
into automations using AI

Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.

Find the most important audiences with AI

Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.

Uncover contextual behavior

Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.

Run sophisticated retention experiments

Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.

Automate successful experiments confidently

Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.

Grow revenue from your existing subscribers

Learn how leading subscription media businesses manage retention with AI.

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